Opinion Leader has a large team of experienced Qualitative and Quantitative researchers. Hold the mouse over the picture to learn a bit more about our team.

Opinion Leader currently has a vacancy for a Senior Research Executive to join our team. Please Click here to view the job description.

If you're interested in applying for this role please send an up-to-date CV and a brief email explaining why you think you would be suitable to: hr@opinionleader.co.uk

We are recruiting for our Graduate Scheme. For full details please Click here

Adam has over seven years experience in public sector and commercial research. He has built up a wealth of experience of managing large scale quantitative projects across a range of methods including face to face, telephone, postal and online.

He has designed and managed numerous qualitative research projects, recently focussing on stakeholder and reputation audits for a variety of clients in the public and commercial sectors. His experience extends to wider reputation and branding work feeding directly into communications and marketing strategies. Over the last two years he has developed a keen interest in behaviour change research, especially in the areas of public health, transport and environment.

Who knew?
Adam is a keen marathon runner and his ambition is to run the Marathon Des Sables across the Sahara Desert in Morocco.

Chloe works in the Client Services team at Opinion Leader and helps run all our new business activity. Chloe is the first point of contact for all our clients, she helps with ensuring quality in all our work and is passionate about delivering high standards.

Before joining Opinion Leader Chloe worked as a Customer Service Advisor for Jaguar and Land Rover. Whilst at Land Rover Chloe won an award for Customer Excellence. Chloe is a member of the Chartered Institute of Marketing.

Who knew?
Chloe has a 16.2hh Irish Sports Horse and spends most of her weekends horsing around!!

Claire is a core part of the team at Opinion Leader and, as the woman with her finger on the financial pulse of the business, is always in demand.

She has worked as an accountant for over 12 years and has had experience in both practice and industry.

Who knew?
Claire enjoys spending her free time with family and friends, and her interests include travelling, snowboarding and running.

Crispin previously held the position of Group Director of Insight, Intelligence and Analysis for Royal Mail Group, as well as being responsible for marketing services including advertising for Post Office Ltd.

Crispin has extensive insight expertise having been a key player in the launch of Post Office Home Phone and Post Office Broadband, as well as being Head of Customer Satisfaction for BT, leading the research and intelligence teams. Prior to this, Crispin headed research and intelligence for Dixons Stores Group (now DSGi plc) including The Link and Freeserve, where he conducted many research projects and trackers in the areas of mobile, telephony and Internet.

Who knew?
Crispin owns a farm on the north downs and spends most of his weekends herding sheep and cows.

Emily started her career in market research at Facts International over ten years ago. She is passionate about delivering results that drive genuine positive change, and her successful career can be in part attributed to her ability to really get under the skin of the commercial drivers of a client's business.

Emily worked at Synovate and Givaudan before joining Facts International in 2007, heading up a team of researchers with a responsibility to deliver even more engaging research to their broad range of clients. Emily has been instrumental in leading a number of key accounts for Facts and was promoted to the Board in January 2010.

Who knew?
When she was a child, Emily was a bit of a Rubix Cube whizz. Now as a grown up she loves nothing better than to solve her client's research problems.

Kate Meyers joined Facts International as Head of HR in 2009; she now has overall responsibility for HR within CIE.

Kate previously worked as HR Manager for touchlocal.com, an online business directory. In this capacity Kate guided the company through a large-scale cultural change, recruiting over 100 people, and initiated and developed the HR department.

Prior to this, Kate worked in the media industry undertaking various roles including sales, marketing and recruitment.

Who knew?
When Kate was 3 years old, she used to back flip off diving boards.

Laura joined Opinion Leader as Office Manager in November 2010.

Having spent over nine years working within the motor trade as both a Marketing Executive and Personal Assistant, she enjoys working within a different industry, the diversity of her role and supporting the team at Opinion Leader.

Who knew?
Laura’s passions are chocolate, shoes and her pug dog, Oscar.

Lynne has four years of experience in the market research industry and has been exposed to a wide range of research methods. She is a skilled qualitative researcher, having facilitated many focus groups and depth interviews with both senior stakeholders and the general public, often including sensitive topics. She has also previously managed a number of quantitative surveys using online, CATI and face-to-face methods.

Lynne has a keen interest in social and policy research, and has particular knowledge of the education sector. She is currently working towards an MSc in Social Research Methods.

Who knew?
Lynne has somewhat of an infatuation with pygmy goats. For now, she has adopted one at the local city farm who she visits regularly but one day she hopes to own two, one chocolate and one white, called Isabelle and Francis!

Mark is our engagement specialist. From large cross functional projects, delivering nationwide changes in behaviour or getting octogenarians using touch screen kiosks, Mark will be involved.

Mark worked for a number of years with the Post Office in customer insight and new business development environments. His key responsibility was to ensure the business put customer insight at the centre of business decisions and activity. At Opinion Leader, Mark has moderated numerous deliberative events all over the country and further afield including 50 eminent academics and industry experts to look at key strategic opportunities at the Doha 2010 Carbon forum.

Who knew?
Mark is member of the Chartered Institute of Marketing and an active Football Association referee – ask him to show you his red card!

Mark – better known to colleagues, clients and friends as Squires - joined as Group Operations Director in 2010 to oversee the development of all field offerings across the business. A hands-on operator, Squires is not afraid to roll his sleeves up and get stuck in to ensure that Facts delivers excellence to its clients.

Squires previously worked at Toluna as European Client Services Director where he was responsible for project delivery across Europe. Prior to Toluna, Squires spent 8 years at Nunwood as Telephone Operations Divisional Director overseeing the CATI, DP and Coding teams.

Who knew?
He is a keen sportsman, enjoying football and going to the gym and, when in the mood for danger, adding to his collection of scars via skiing and mountain biking.

Martyna joined the team in 2010. She has worked on projects for public and private sector clients as well as not-for-profit clients. She contributes to all stages of the projects investigating issues ranging from maternity care to communications policy by facilitating focus groups and conducting depth interviews, report writing and project managing small long-term and short-term quantitative studies. Martyna has also worked with a large group client on a customer satisfaction tracker survey.

Her research experience encompasses quantitative and qualitative research methods in brand reputation, healthcare, communications and customer satisfaction as well as wide-ranging capabilities in theoretical and desk research.

Who knew?
Martyna played volleyball throughout high school and is the shortest setter in the history of the sport... presumably.

Michael has a passion for researching difficult social issues. His work has ranged from a study examining the drivers of problem gambling to an investigation of the influence of advertising on infant feeding behaviour. The part of his job he most enjoys is gaining entry to other people’s lives, however briefly.

In his ten years as a qualitative researcher he has toured crime hotspots with teenagers in Leeds and had tea with transvestites in Wales.

Who knew?
The highlight of Michael’s musical career was playing trumpet in Mozart’s Requiem in front of the Nereid Monument in the British Museum.

Naomi is a Senior Research Executive and has experience in both qualitative and large scale quantitative projects across the private and public sector. She has a background in social research, having previously worked at the National Centre for Social Research, and is particularly interested in the use of ethnography and qualitative techniques in research on sensitive subjects.

Since being at Opinion Leader, she has been involved in a range of different projects, from exploring pensions to the design of utility bills and enjoys the variety within her work.

Who knew?
Research is Naomi’s second career, having dabbled in “pop-stardom” aged 13, as a backing singer on a song that got to number 2 in the charts.

Natalie joined Opinion Leader in 1993 as an Administrative Assistant and progressed her way to her current role as Fieldwork Manager. Natalie’s responsibilities include co-ordination of all qualitative and deliberative fieldwork and supervising and building our nationwide network of recruiters.

She has very extensive experience of managing recruitment of opinion-leading audiences and people who are traditionally hard to reach.

Who knew?
Natalie is a keen kick boxer and can regularly be found punching and kicking during one-to-one training sessions at the gym!

Neil is a Research Director who loves seeing the patterns in the numbers and linking them to his clients’ business needs.

He has had the pleasure of working on or leading some of the UK’s great public sector surveys and feels equally at home in getting to the heart of what makes a brand strong and how to communicate with audiences.  Although a lifelong quanty he also loves the direct interaction and understanding you get through qual.

Who knew?
Neil is rapidly running out of his 9 lives having been in a car that rolled over at 85 mph on a motorway, fallen off a mountain, been blown up, got stuck in quicksand, been run over by a bus, electrocuted himself and been shot at. Ironically his only injury was breaking his little finger in a wheelbarrow race.

Neil is an Associate Director and has been at Opinion Leader for over 5 years. Neil specialises in qualitative and deliberative research with vulnerable members of society. Neil is passionate about ensuring that the opinions and experiences of people who face challenges are heard by policy makers and service providers.

Neil managed a large scale research project for the Department of Health with adults with autism, which helped to develop the Government's Adult Autism Strategy. This project was shortlisted for the public policy and social research awards. Neil is a regular conference speaker and has presented papers at ESOMAR and the MRS annual conference.

Who knew?
Neil has co-facilitated a table discussion at a deliberative event with Gordon Brown.

Nick has spent over 30 years in the communications industry working for four types of marketing communication agencies. He joined Saatchi and Saatchi as a trainee Account Executive in 1979. He then moved to the Sales Promotion agency MCB as a Director, before joining Crown Business Communications as Managing Director. He oversaw the rapid expansion of Crown before becoming Chairman following its sale to Ferrovial.

In 2007 he joined forces with Chime plc leading to the acquisition of the market research company Facts International as both minority shareholder and Chairman. In 2010 he was appointed Chairman of CIE.

Who knew?
Nick is a keen practicing falconer, who also flies piston engine helicopters.

Patrick has nearly 30 years experience in the research industry and has held senior positions at a number of well established agencies. He has extensive experience of managing large-scale quantitative projects in the UK and internationally in the areas of customer satisfaction and engagement using the full range of methodologies.

As well as proactively managing large-scale projects and strengthening the strategic partnerships with clients, his previous roles included responsibilities in corporate strategy, new business development, and new product development. He has a particular interest in championing the use of new technologies for the collection of research data – not just the data our clients want to ask about, but the data their customers want to give them.

Who knew?
Patrick is so bad at singing that he was thrown out of a band by his own brother!

Rosy has worked in market research for the last 5 years and has both client and agency side experience. In her previous role at Royal Mail, Rosy was the driving force behind designing and managing an Online Panel Community for both consumers and customers. She was co-author for a paper about this project, which received the MRS B2B research award 2010. Rosy also presented at the BIG 2011 conference about the future of Social Media in the B2B world.

Rosy is experienced in both qualitative and quantitative research and has led a variety of projects on a from a qualitative project about engaging women in tennis to a large online tracker about transport planning for the London 2012 Olympics.

Who knew?
Rosy is fascinated by people’s opinions and views, and even runs her own book club ‘Wine and Spine’ which has an ever growing monthly attendance.

Sarah specialises in research for providers of financial services, government departments and regulatory authorities, and is particularly interested in how government and the financial services industry influence one other.

She has co-authored or led teams responsible for 17 published reports of findings from qualitative and quantitative research, and has worked for a variety of clients that include HM Treasury, the FSA, DWP, NEST, the Competition Commission, The Pensions Regulator, the Audit Commission and Pensions Commission. She taught research methodology at the University of Essex and served as Visiting Research Scholar at the Survey Research Archive. Sarah has conducted political polls for the New York Times, Time magazine, and The Independent.

Who knew?
American English was her first language.

Sinéad heads up the Opinion Leader team, and loves getting involved with the great variety of projects we run.

Having started her career at BMRB, she has spent significant time on the client-side with roles at American Express, London Underground and Post Office – most recently heading up the Business Intelligence team at Royal Mail.  Sinéad uses this experience to ensure that all of our projects are focused on delivering insight that will really make a difference, whether it’s commercial returns for businesses, policy improvements within government and public sector, or to the everyday lives of people in the UK.

Who knew?
When she was much younger, Sinéad spent much of her spare time Irish dancing, taking part in ‘feiseanna’ across Ireland and at the All Ireland competition.

With experience of running client side Research Teams at Dixons Stores Group and BT, Tricia has a wealth of understanding especially in the fields of customer satisfaction, loyalty, customer engagement and trust.

Her main focus is helping clients improve their businesses through deepening their understanding of the customer experience, and delivering insights which can truly initiate change.

Who knew?
Tricia spends most of her weekends running around after her two young children.