Opinion Leader, part of the Research & Engagement Division of Chime, today announced the appointment of Lynne Tinsley who is joining the company from FDS international in the role of Senior Research Executive.
Tinsley is the most recent hire in a long line of senior appointments that has seen key individuals in client-side and agency positions alike poached by the Division. Earlier this year Crispin Beale, CEO of The Research & Engagement Division of Chime, pledged to hire the brightest and the best from the Industry to build a Super Team that would deliver world class research to clients; this appointment is the latest in his delivery of this pledge.
Sinéad Jefferies, Director at Opinion Leader, commented:
I am thrilled to welcome Lynne to Opinion Leader. I am sure that with her valuable experience across both qualitative and quantitative research she will be a key member of our Division, as well as our Research team.
Tinsley commented on her appointment:
I am absolutely delighted to be joining Opinion Leader at this critical time of change and am looking forward to delivering some fantastic research on their behalf.
Tinsley was responsible for a number of significant projects at FDS, operating across both the consumer and public sectors; at Opinion Leader she will initially be responsible for a major utilities client. Prior to working at FDS International, Tinsley worked as a Research Project Manager for Schoolzone.co.uk where she gained extensive fieldwork experience including the facilitation of focus groups and depth interviews.
Tinsley graduated from the University of Bristol with a 2:1 in politics and has since gone on to complete the Advanced Certificate in Marketing and Social Research. More recently she completed an Ethnography master’s module with the Open University.