Getting the message right
Date: 3 March 2010
Q: Why do Meerkats cut through where Peter Jones can’t?
Q: Why do Apple “think different”, rather than “differently”?
Q: Why did Obama’s “Change” beat Clinton’s “Experience”?
A: Because they all understood and applied competitive thinking to their messages
Are you getting the message right?
Cutting through to your audience, whether consumers, voters or campaigners, takes more than just an attractive product or a convincing argument. Hitting the right note means thinking about messages in the round:
- How do your messages stack up against all the other voices that are vying for people’s attention?
- Which messages are credible? Which fit with your brand?
- What words and phrases have the power to cut through?
- Which emotional cues and triggers can turn interest into advocacy?
- Who should be delivering your message? And where should their voice be heard?
The session will showcase our unique message testing approach, developed using insights from the cut and thrust world of political campaigning, and how this approach has fine tuned messages for both public and private sector clients to really make the target sit up and listen.
The breakfast seminar is being held at our offices from 8.30am (prompt start) to 10.00am on Wednesday 3rd March 2010.
If you, or one of your colleagues, would like to attend, please RSVP to Rikke Kristiansen on rkristiansen@opinionleader.co.uk or 0207 861 3208.
Please be aware that spaces are limited.
