Social Influencers

We live in an age in which peer reference has overtaken deference to authority figures – we are far more likely to trust individuals we know, or think we know, than authority figures. We have led the way in groundbreaking work to identify and work with "social influencers" – individuals who are particularly tuned-in to the people around them and whose influence and advocacy can yield exponential results.

Opinion Leader prides itself on its ability to identify, locate and engage with key individuals whose opinions drive and influence wider perceptions of an organisation, brand or issue. We have established networks and relationships with traditional and professional Opinion Leaders such as MPs and CEOs, and have developed innovative means of consulting with ‘hidden’ social influencers including community leaders, consumers and employees.

These groups are a very powerful way to research trends and emerging issues, as they are often aware of issues that are not yet on the radar due to their extensive networks. They are also excellent ‘lay strategists’, using their social knowledge and creativity to think through complex issues. Clients such as Vodafone, Pepsico, the BBC, Department for Children, Schools and Families, and Camelot have found their input particularly valuable.