BRAND DEMOCRACY
Consumers hold the power with brands and hold the brand’s reputation in their hands. In today’s transparent world, it is vital to engage this consumer ‘power’, harnessing the intelligence, creativity and energy of the brand to develop powerful strategies and solutions. We call this brand democracy.
DELIBERATIVE & COLLABORATIVE
Opinion Leader has pioneered the development and growth of deliberative and collaborative methods and is now the world leader in these methods. We are passionate about the contribution that citizens, consumers, employees and other stakeholders can make to help inform and shape the issues that will impact on their lives.
CONSULTATION
There is an ever growing need for organisations to consult with their stakeholders - whether it’s on a challenging regeneration planning issue, an upcoming White Paper or on an organisation’s vision and values. Effective consultation can be a vital tool in achieving change and progress.
ENGAGING WITH OPINION LEADERS
Our reputation is, in part, built on our experience of being consistently able to identify and engage with the opinion leaders who really matter to an organisation. We use a range of tailor-made approaches designed to meet the individual needs of clients. Our monthly Opinion Leader Omnibus polls a monthly selection of 'movers and shakers' from business, the City, politics, the media, and voluntary sector.
QUALITATIVE
From groups to depths to in-depth encounters we have unparalleled experience in the methods needed to get to the heart of what people think, feel and believe. We specialise in working with hard to access groups - from disadvantaged and inaccessible groups to elite and senior audiences.
QUANTITATIVE
Opinion Leader uses the widest range of quantitative methods to assess the views of stakeholders including opinion leaders, social influencers, citizens, customers and employees. We believe strongly in the power of integrated solutions and will often combine qualitative and quantitative approaches to give clients the level and depth of insight that they need.
REPUTATION AUDIT
Our Reputation Audit is a holistic approach to understanding an organisation's reputation, the key drivers of reputation, and identifying the actions needed to improve and enhance that reputation. The Reputation Audit adopts a stakeholder approach, engaging and consulting with all key audiences in an inclusive and empowering way.
SOCIAL INFLUENCERS
We live in an age in which peer reference has overtaken deference to authority figures - we are far more likely to trust individuals we know, or think we know, than authority figures. We have led the way in groundbreaking work to identify and work with "social influencers" - individuals who are particularly tuned-in to the people around them and whose influence and advocacy can yield exponential results.
THINKING
We recognise that well-designed, focused research studies can add significant value and help to position clients as "thought leaders" in their field of expertise. We work with a number of think tanks, management consultancies, companies and professional services firms to help them build their reputations.
PERMANENT CAMPAIGNING
The volatility of the media and public means that business leaders have to be as alert to changing opinions as Prime Ministers and Presidents. We have developed a model of constant, light touch engagement with key audiences that enables any business leader to be constantly in touch with the people that drive the business’s reputation.
